The Gym

Local fitness center owner Lara wanted a new look for her two Ithaca, New York locations. As a non-gym goer—well, former non-gym goer—it was a good chance for me to get some research in and meet some great new people.

We started the new identity with a logo, obviously, as well as some merchandise design. Over several photography sessions I created a library of images for use on the website, print materials, and social media. Then I designed a website and developed a custom WordPress (woocommerce ready) theme. Visit The Gym Site