When Doug told me his shop was working on a rebrand for our state’s parks and needed a custom font, I felt like they came to the right person. I love our parks. I love making type. While they only needed one style, the process had enough time built in for me to make a variable weight and width font. I might have overdelivered, but I don’t hear anyone complaining about it. Ben did an amazing job with the illustrations. Doug did a great job putting it all together. I’m happy to have been involved. Brand New gave it some love, which is always appreciated (paywall, sorry).
Go check out the State Park Shop (where this typeface is in use) which supports our beautiful region. (above photos of merch not taken by me)